Creativity: Find How to Exit from the Black-and-White World

Brainstorming, ideation, thinking outside the box, disruption, creative thinking – whatever you want to call the process of developing successful new business approaches – is something that you must explore every day in your business.

It determines how successful a company can be as well as how to stand out from the crowd. But I wonder if being creative is a goal of many companies? 

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. If you succeed in this challenge, you will succeed as entrepreneur.

One of the biggest problems facing entrepreneurs and their employees is simply trying to copy everything around them.

Without innovation, without invention… Same black and white world. Everywhere!

Creativity can be there, but without innovation, creativity will not be worth for the small businesses.

When we are talking about innovation it doesn’t mean something big, huge or elusive. We want to talk about innovation that will simply reflect your business.

Best, unique, extra, great … But what?

If you succeed in designing your business before officially opening the doors, it should have incorporated competitive advantage in it. Then why you must look into the marketing materials of competition and make them similar? Why you need to have the same behavior of your employees as those of the competition? Because of the product? Wrong!

The customer will not even reach your product if your sales team fails to encourage them to view the products or your offer. How many times when you look that same approach of the sales person you feel uncomfortable? That means the end, finish or catastrophe for your business. Only coincidence can lead to the recovery of the potential buyer to the right path.

But if you have properly designed process how to approach to any potential customer not with the question of help, but with the offer, irresistible offer, your sales will be much bigger! You ask how much? It doesn’t matter! If your sales team succeed in one of 10 attempts it is still better than zero in ten attempts.

As an entrepreneur you are the creator of your business. You are the person which vision and goals was transformed into the business. Your business need to communicate that vision with your potential customers. If you don’t show how your vision is better than everyone else, what’s the difference if I buy from you or your competitors.

You cannot will a new idea. But you can train your imagination, like a muscle with regular exercise, to conceptually blend dissimilar concepts from different contexts, leading to original ideas and insights. How long has it been since you have conceived and implemented a really creative idea in your business? Its time to break out of the mold, do something different, maybe even a little radical and begin to bring colour and flair to your business.