Mostrando las entradas con la etiqueta Creative Thinking. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Creative Thinking. Mostrar todas las entradas

jueves, 6 de diciembre de 2012

Digital Natives vs Digital Immigrants


What is your first impression after watching this video?

What are Digital Natives and Digital Immigrants? It is actually the term adopted by many to represent the current generation growing up with modern technology (Digital Natives) and the current generation having to now learn how to use current devices (Digital Immigrants).

You will be able to judge whether you’re a Native or an Immigrant, although, this doesn’t matter too much. What is vital, is the observation that the current generation going through the education system are Digital Natives, while the individuals educating them, will all be Digital Immigrants. Is this even a problem?

 
Understanding the first generation of digital natives

The first generation of “Digital Natives” is coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture and even the shape of our family life will be forever transformed.

The Generational Clash Crisis at Home, School and Work

The differences between the generations inevitably result in tension, misunderstanding and conflict at home, between parents and children, at the workplace, between management and the workforce, and in schools, between teachers and students or even older and younger teachers and staff. Certain subjects make many digital immigrant parents, teachers, supervisors and bosses concerned and upset. With technology moving so fast it is hard for digital immigrants to keep up. Understandably, the same subjects make children, students and workers feel misunderstood and disrespected. Conflict seems inevitable on all three fronts.

Education, is the single largest problem facing the digital world as our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language. Immigrants suffer complications in teaching natives how to understand an environment which is "native" to them and foreign to Immigrants. 

“Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach… Today’s students think and process information fundamentally differently from their predecessors…”  Mark Prensky

College and university instructors, and gradually more high and even middle school teachers, routinely face situations where throughout lectures, labs, or discussion groups students update their Facebook profiles, text, surf the net, Tweet, respond to email, and much more. High school instructors and college professors and administrators are also concerned that many students spend long hours on their cell phones and online gaming during all times of the day and night, resulting in exhausted and unfocused students. They are concerned that the Internet dumbs down the students' minds due to the distractibility effect and the concurrent lack of focus and concentration on non-technical subjects.

As usual, there is another side to the coin. Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. Gone are the days when only a handful of Buddhist monks have access to the original bhagavad gita and other sacred texts. With a click of a button, any person who is wired to the web can access millions of documents, ranging from books, to poems, to articles and so much more. Knowledge no longer comes primarily from library books and the lecture podium.


Along the same lines, natives view the quest of knowledge as a participatory process; this is best shown in Wikipedia. Knowledge, truth and facts are no longer accessed via the 'all-mighty' Encyclopedia, but instead are being co-created and continuously revised on Wikipedia and similar sites. The issues of accessibility and attitudes towards the acquisition of knowledge have a profound effect on the relationships between professors and students and, in more general terms, between teachers and learners. People without formalized college or post-graduate education can become experts through individual research and discussion with scholars met online. Because of this capacity to gather and create new information, natives often view themselves as equal or - in terms of technology - superior to their professors. The old hierarchy is gone.

Generally speaking, digital natives prefer to scan shorter text rather than thoroughly read longer text. Participatory culture is the norm for young people, and digital natives are not inspired by passive learning. This creates predictable, serious problems between digital immigrant teachers who are anything but eager adopters and their students, who see the instruction to sit and receive as archaic.

It is obvious that educational systems must change and catch up to modern times. At a basic level, this means changing the educational model to be more participatory and less passive.

Schools need to churn out students who are excited about learning and ready to thrive in the world as they meet it after high school. This means that students should be proficient in: Microsoft Office (including Word, Excel, Powerpoint); they should know how to write a business-appropriate email (no texting abbreviations); when it is and is not appropriate to text; when to turn off their phones; how to handle security breaches online (in the forms of sexual pictures of self or friends, stolen identity, bad online reviews, etc.). Today's schools are doing none of this - and are doing their students a grave disservice in the process.

The knowledge of how to use digital technology is easily available. It is time for more educators to change, adapt and utilize modern technologies to engage our students in the creative adventure of education, so the students are intrigued and enthusiastic participants rather than reluctant, passive, unprepared-for-the-world learners.

What is the world digital natives creating going to look like?

What does identity mean for young people who have dozens of online profiles and avatars? 

What is the Internet's impact on creativity and learning? 

lunes, 24 de septiembre de 2012

Resolución de Problemas: Caja de Herramientas

Una Caja de Herramientas es un contenedor utilizado para organizar, contener y transportar herramientas.
La noción de Caja de Herramientas refiere a un conjunto de instrumentos que pretenden brindar ayuda, para que los usuarios de ellas analicen y generen estrategias para las situaciones y procesos que requieren revertir con su intervención.
Así como un artesano escoge con cuidado y sutileza los materiales e instrumentos para la elaboración de su obra de arte; con esta Caja de Herramientas existe la convicción que frente a la complejidad de los problemas, las personas no están desarmadas. Presentan habilidades, capacidades y motivaciones capaces de generar obras de arte que les permitan revertir las diferentes dificultades que se les presenten.  
A lo largo de la vida, todos nos enfrentamos a muchas situaciones, algunas nos preocupan más porque nos plantean muchas alternativas o no somos capaces de tomar una decisión.
La capacidad de resolver problemas es uno de los atributos que siempre surge cuando los profesionales hablan de personas exitosas y analizan sus características.
Ellos mismos han labrado las herramientas que tan útiles les son hoy en día.
¿Qué herramientas?
Pensémoslo así, Social Media Manager, Blogger, Administrados de Contenidos y muchas otras profesiones… ¿existían hace 10 años?
Hoy  día se está educando estudiantes para realizar trabajos que aun no existen, usando tecnología que no ha sido inventada, para resolver problemas que incluso ni siquiera sabemos que son problemas.
Los niños que empiezan la escuela este año se jubilaran en el 2065. Nadie tiene una pista, de cómo se verá el mundo en ese entonces. Sin embargo debemos educarlos para ello porque es la educación la que está a cargo de llevarnos a este futuro que no podemos comprender.
Entender la teoría como una caja de herramientas quiere decir, que no se trata de construir un contenedor cerrado, finito, sino un instrumento, una lógica propia para la resolución de problemas.
A medida que pasan los años, uno va armando su cajita de herramientas. Vamos colocando diferente experiencias por las que hemos pasado, laborales o no, conocimiento que hemos adquirido, en la escuela, universidad, o en la vida mismo. Herramientas que confiamos, nos van a ayudar a resolver los diferentes obstáculos que se nos presenten en el futuro.
Indudablemente la caja de herramientas es un aspecto necesario pero no suficiente. El conocimiento adquirido, las experiencias vividas, no garantizan el éxito en la búsqueda de soluciones.
Debemos apelar al pensamiento crítico para resolver problemas de toda índole, a la capacidad de ir más allá de la información dada, disponible.
Otro aspecto fundamental para salvar la brecha existente entre el problema y la solución es la competencia matemática. ¿Qué es? Es la capacidad de desarrollar y aplicar un razonamiento matemático para resolver problemas diversos de la vida cotidiana, haciendo hincapié en el razonamiento, la actividad y los conocimientos.
A pesar de que desconozcamos muchos de los problemas con los cuales nos vamos a enfrentar, no debemos esperar de brazos cruzados. La resolución de problemas es un ejercicio, debemos ejercitarnos.
No debemos centrarnos en conocimientos teóricos puntuales. Hay que aprender a aprender. Inculcar la costumbre del aprendizaje constante. Contagiar los valores de la innovación, el emprendedurismo, la creatividad. Surtirnos de las herramientas necesarias para la resolución de problemas de diferente índole.
Para afrontar los retos del futuro, la educación tal  como la entendemos hoy en día, no prepara a los estudiantes para resolver los problemas del mañana.
Quieres saber que opina Ken Robinson? Las escuelas matan la creatividad.

jueves, 20 de septiembre de 2012

What’s Your Facebook “Like” Strategy?


When you custom-create a message that touches your consumer, you get to choose your call to action. Your website, ads, pitches, and content, all give you an opportunity to ask something of your potential customers or clients.

More and more frequently, that call to action is this: Like us on Facebook.

But when you create anything that communicates with your audience, you can’t just consider WHAT your call to action is – more importantly, you have to consider WHY.

So let’s explore that. Why does everyone want their audience to “Like them on Facebook”? …And is it the best “call to action” for your potential customers and clients?


Since its introduction, the Like button has provided as many difficulties as it has opportunities for brands. We’ve seen a proliferation of Like buttons in marketing both offline and online, but often the call to action is completely lost or there seems to be no strategy behind the placement of this. The temptation to make the Like button centre stage because of its ease of use, and the option to tick the social media box when it’s done, can be dangerous for brands who risk missing out on the real potential.

 

Likes = Popularity


We know that the most popular brands have the most Facebook likes. Millions and millions of users have used their Facebook page to show their support of brands like Disney, and Coca-Cola.

BUT here’s the catch: These brands’ popularity came first – not the Facebook likes. If Facebook had never existed, these brands would still be popular. They’d still thrive. So basically, the “likes” represent existing brand loyalty. They show that the brand is popular, but they aren’t the reason the brand is popular.

Earning the like does not guarantee that the individual turns into a lead or becomes a customer, as it is incredibly difficult to get this traffic to return to your site.What it does mean is that the individual has opted-in and therefore is allowing you to syndicate your Facebook posts on their news feed.

 

Stop Giving Away iPads!


In fact, ‘buying’ friends could hurt you in terms of Edge Rank (Edge Rank is the algorithm, or ‘secret sauce’, that determines what appears in people’s news feeds). The point is that having 1,000 new fans who never contribute to your page — don’t like your posts, don’t ever comment and never share anything you create — drag down your overall influence in getting onto news feeds.

There needs to be a strategy!
 
Discounts for fans, rewards for sharing, and free samples are great ways many companies capitalize on their likes. BUT if you aren’t equipped to offer these things (and offer them well), maybe a better call to action is to visit your website, call for more information, or buy the product.

Don’t get me wrong; social mediais a powerful medium. Social proof and word of mouth are critical in any brand’s success and Facebook makes these things easy.

 

How Sexy is Your Photo?


Most business owners add their logo as a profile picture. 

Not bad, but why not try adding a ‘Fan of the Week’ photo instead? The idea here is that you give the community a reason to comment and share with their friends and family (And with the average Facebook user having 245 friends, the potential for new fans grows exponentially with each new share).

Remember, you don’t have to sacrifice your logo, just marry it with a fan photo.

Having a Facebook “Like” Strategy is extremely important. But… What’s next?

jueves, 13 de septiembre de 2012

MSF - Pastillas Contra el Dolor Ajeno

Médicos Sin Fronteras (Medecins Sans Frontieres) es una organización humanitaria sin ánimo de lucro fundada en Francia en el año 1971 por un conjunto de médicos y periodistas que, tras ser testigos de atrocidades vividas por la población de África, decidieron romper el silencio que les obligaban a guardar.
Desde sus inicios, el trabajo de esta organización se ha realizado en contextos de guerras y violencia en los que civiles se han visto envueltos, prestando todo tipo de ayudas a los heridos y a la gente que trata de huir de tales situaciones. Otras líneas de trabajo además de las de los conflictos bélicos, son las de aquellos que sufren enfermedades poco comunes o poco conocidas, los excluidos sociales que no tienen ningún tipo de acceso a ayudas y población afectada por catástrofes naturales.
Para llevar toda esta actividad a cabo, la asociación necesita financiación, ya que de lo contrario, no podría asegurar a sus pacientes ni los medicamentos más eficaces, ni alimentos, ni cobijo. Esta financiación procede de entidades privadas en su totalidad, lo cual asegura que la labor de Médicos Sin Fronteras sea totalmente independiente de los gobiernos.
Inmersos en su propósito de hacer llegar la ayuda a esos pacientes que por no considerarse parte de un mercado rentable han sido marginados, en 2010, MSF decidió que la sociedad tenía necesariamente que formar parte de todo lo que estaban haciendo, y decidió concienciar a la sociedad en búsqueda de su movilización. Para realizar esta tarea, la organización no siguió los mismos patrones de siempre, no recurrió al mero llamamiento mediante colaboraciones monetarias; esta vez la fórmula utilizada fue mucho más sencilla, barata, y sorprendentemente efectiva: una caja de pastillas, Pastillas contra el dolor ajeno.


El objetivo que persigue esta campaña es sensibilizar a la población para que ayude a combatir una serie de enfermedades poco conocidas y que en cierta manera quedan en el olvido de todo el mundo, mientras hay una minoría, no tan pequeña, que las sufre de igual manera. La campaña va dirigida a toda la sociedad, tanto española como del resto del mundo que, al igual que se recoge en la campaña, sufra de dolor ajeno. A través de la misma se pretende conseguir dinero para el estudio de estas enfermedades, a través de la compra de una caja de pastillas de menta.
En el primer mundo, si te duele algo hay pastillas para mitigar casi cualquier dolor. Pero... ¿qué pasa si lo que te duele es el dolor ajeno, el dolor de los que no tienen pastillas para curar su sufrimiento?
¿No es genial, que nosotros que tenemos pastillas de casi todo, podamos tomarnos una para calmar el dolor de los que no tienen?
Usa tu Creatividad para Cambiar el Mundo!

jueves, 6 de septiembre de 2012

You Have a Business Idea – What’s Next?

Do you have a business idea and so much to do to get it up and running, that you feel overwhelmed and don't know where to start?

If so, you're not alone. Thousands of new business owners feel like this and that's why it's vital to put down on paper what you need to do.

First things first - Yes it takes time, yes it takes determination, yes it takes initiative, and yes, it takes blood, sweat and tears. 
Take a big piece of paper and then write down everything that comes into your head that you'll need to do to set up your business. Don't worry if it sounds silly - just get it down. You might want to carry this piece of paper round with you for a couple of days just in case you think of anything else you need to do.
·         Identify your business idea. You need to arm yourself with knowledge of all phases of your business.
·         Research your industry to better understand your product and its potential market.
·         Identify the strengths, weaknesses, opportunities, and threats that exist for your new venture

While some business ideas turn into reality and flourish beyond the entrepreneur’s wildest dreams, others do not. What makes a successful business start up? Entrepreneurs take different paths to nurture their ideas and transform them into successful businesses.

Creating a strong business plan is your next step. Keep in mind that this plan is an invaluable tool to market your business and is often required when presenting your business to funders.

1. Define Products and Services
Every business relies on selling something. That something can be product or service.
·         What product or service you will offer?
  • What are the features of that product or service?
  • What are the benefits for potential users of that product or service?
  • What will be additional services offered by that product or service?
2. Define the Market
You already have an idea, and you already have defined the product or service that will be offered to the market. Define a market that will be served with these products or services.
  • In which market you will offer that products and services (city, region, country, continent …)?
  • What will be the consumers of these products or services?
  • What are the features of those consumers that will consume your products or services (sex, age, income, ethnicity …)?
3. Define Main Competitors
It is necessary precisely to define the main competitors who are already on the market that you previously defined. Here are some questions that you as an entrepreneur must answer:
  • What are the 5 largest market players in the industry in which your business idea is categorized?
  • What, where and how that 5 major market players offer their products and services?
  • What are the features of their products or services?
  • What are the benefits that they provide to the market with their products or services?
  • What is the resistance of the market about entry of new competitors and how difficult it can be accomplished?
4. Define Resources
Define the necessary resources if you want your idea to become a reality.
·         How many human resources will be needed?
  • What kind of intellectual capital you will need for your business?
  • How much a financial resource is needed?
  • Where you will find that financial resources?
  • What material resources will be needed?
  • Where you will find that material resources?
  • What information resources will be needed?
  • What will be the sources of that information resource?
After this What’s Next?
Always there will be something next because you are an entrepreneur that starts or expands business. Once you define these elements simply start again from scratch and adjust the product or service and market. This is because after the definition and understanding of competitors and needed resources you will have additional facts, which must be included in your offers to the market.
Do you have a Business Idea? Leave your comments!

miércoles, 5 de septiembre de 2012

Creative Thinking - The World in 2050

"Only those who think about alternatives can devise robust strategies."
Do you agree with this video?

The year is 2050, what doesn't exist anymore and why? Leave you comments!

viernes, 31 de agosto de 2012

The Leader as a Systems Strategist


In 1912 Theodore Roosevelt embarked on a whistle-stop tour to cap off a hard fought presidential election campaign.  At each stop Roosevelt planned to clinch people’s votes by distributing a state of the art pamphlet with a stern presidential portrait on the cover and a stirring speech inside.  Three million copies had been printed before an astute campaign worker noticed a small line at the bottom of the photograph which read “Moffett Studios, Chicago.”  Since Moffett held the copyright, the unauthorised use of the photo could cost the campaign one dollar per reproduction.  With no time to reprint the brochure, what was Roosevelt to do?

Not using the pamphlets at all would weaken Roosevelt’s election prospects.  If they went ahead, a scandal could easily erupt on the eve of the election with Roosevelt accused of breaching copyright and liable for substantial damages.  Clearly they had to negotiate with Moffett.  But research by their Chicago operatives turned up bad news.  Moffett was not a Roosevelt supporter, his business was struggling and he was approaching retirement.  

At this point George Perkins, the campaign manager, stopped worrying about the campaign and started thinking about what life might be like for Moffett.  What did the photographer need most?  He came up with an idea and then dispatched the following cable to Moffett Studios.  “We are planning to distribute millions of pamphlets with Roosevelt’s picture on the cover.  It will be great publicity for the studio whose photograph we use.  How much will you pay us if we use yours?  Respond immediately.”  Moffett replied the next day, “We’ve never done this before, but under the circumstances we’d be prepared to offer you $250.”  Perkins accepted – without asking for more.

Perkins’s misleading approach raises ethical yellow flags and is anything but a model negotiation on how to enhance working relationships. Yet this case raises a very interesting question: why did the campaign workers find the prospect of this negotiation so difficult? Their inability to see what Perkins immediately perceived flowed from their anxious obsession with their own side’s problem: their blunders so far, the high risk of losing the election, a potential $3 million exposure, an urgent deadline, and no cash to meet Moffett’s likely demands for something the campaign vitally needed. Had they avoided mistake 1 by pausing for a moment and thinking about how Moffett saw his problem, they would have realized that Moffett didn’t even know he had a problem. Perkins’s tactical genius was to recognize the essence of the negotiator’s central task: shape how your counterpart sees its problem such that it chooses what you want. 

What do you make of that story?  Did you like it?  What sort of man was the campaign manager George Perkins?   Was he a gifted systems strategist, a hard nosed negotiator, an unprincipled opportunist or all three?  … and as you take the time to consider these questions is your perception of this story changing? 
 

miércoles, 29 de agosto de 2012

Internationalize the Amazonia? Insights from Cristovam Buarque


‘Brazil’s Amazon basin, some 360 million hectares cleaved by the world’s largest river, the Amazon, holds the planet’s greatest biodiversity reserve. This unique, complex, exceptional ecosystem is a colossal Patrimony of Humanity. Should it be internationalized?’

During a debate in a US university, a young US ecologist asked Cristóvão Buarque about his ideas on internationalizing the Amazonia.

The young man said he hoped Buarque, then the Workers Party governor of Brasilia and later Brazil’s minister of education, would respond as a humanist rather than as a Brazilian. 

What he got was a response that was extraordinarily both Brazilian and humanist and which highlighted in very simple terms the complexity of humanity’s struggle with its home, planet Earth.
 
“As a Brazilian I would always argue against internationalizing the Amazon Rain Forest. Even though our government has not given this patrimony the care that it deserves, it is still ours. As a humanist who fears the risks posed by the environmental degradation the Amazon is suffering, I could imagine its internationalization, just as I could imagine the internationalization of everything else of importance to humanity.”

If, from a humanist perspective, the Amazon must be internationalized, we should also internationalize the world’s petroleum reserves. Oil is as important for the well being of humanity as the Amazon is for our future. The owners of the reserves, however, feel that they have the right to increase or decrease the amount of oil production, as well as increase or lower the price per barrel. The wealthy of the world feel they have the right to burn up this immense patrimony of humanity.

In much the same way, the wealthy countries’ financial capital should be internationalized.
Since the Amazon Rain Forest is a reserve for all human beings, no owner or country must be allowed to burn it up. The burning of the Amazon is as serious a problem as the unemployment caused by the arbitrary decisions made by global speculators. We cannot permit the use of financial reserves to burn entire countries in the frenzy of speculation.

Before we internationalize the Amazon, I would like to see the internationalization of all the world’s great museums. The Louvre should not belong merely to France. The world’s museums are guardians of the most beautiful pieces of art produced by the human genius. We cannot let this cultural patrimony, like the natural patrimony of the Amazon, be manipulated and destroyed by the whims of an owner or a country. 

A short time ago, a Japanese millionaire decided to be buried with a painting by a great artist. That painting should have been internationalized before this could happen.

The United Nations is holding the Millennium Summit parallel to this meeting, but some Presidents ohad difficulties attending due to U.S. border-crossing constraints. Because of this, I think that New York, as the headquarters of the United Nations, should be internationalized. At least Manhattan should belong to all humanity, as should Paris, Venice, Rome, London, Río de Janeiro, Brasilia, Recife… Each city, with its unique beauty and its history, should belong to the entire world, to all of humanity.


If the United States wants to internationalize the Amazon Rain Forest to minimize the risk of leaving it in the hands of Brazilians, we should internationalize its nuclear arsenals, if only because the country has already demonstrated it is capable of using these arms, causing destruction thousands of times greater than the deplorable burnings done in the forests of Brazil.

In their debates, the US presidential candidates have defended the idea of internationalizing the world’s forest reserves in exchange for debt relief. We should begin by using this debt to guarantee that each child in the world has the opportunity to go to school. We should internationalize the children, treating them, all of them, no matter their country of birth, as patrimony that deserves to be cared for by the entire world. Even more than the Amazon deserves to be cared for. When the world’s leaders begin to treat the poor children of the world as a patrimony of humanity, they will not let them work when they should be studying, die when they should be living.

As a humanist, I agree to defend the internationalization of the world. But, as long as the world treats me as a Brazilian, I will fight for the Amazonia to remain ours. Ours alone.”

You can watch an interview (in Portuguese) with Cristovam Buarque about the Internationalization of the Amazonia in CaddyDevelops channel in Youtube.

Here is a link to the video... http://youtu.be/NGETG7TK4GM